01Real Work
GLASÉ · 2026
Glass-Skin Serum
Product UGC AdWatch
◆ UGC & Short-Form Ad Creative
Ads peopleactually wantto watch.
I make UGC and short-form ad content built to stop the scroll, communicate the product in seconds, and actually drive action — native to the platforms people already live on.
Reel / 2026
Tap sound on — this one's a real cut.
UGC Ads✦Performance Creative✦Product Video✦Social Content✦Hooks That Convert✦Platform-Native✦
Scroll
Selected Work
The reel speaks
first.
A mix of real cuts and demo concepts. Every piece is built the same way — hook first, product fast, made to be watched all the way through.
02Demo Concept
KETTL (demo) · 2026
Cold Brew, Hot Take
TikTok / Reels CampaignWatch
03Demo Concept
FLEXR (demo) · 2026
The 3-Second Test
Direct Response AdWatch
04Demo Concept
MAISON N. (demo) · 2025
Quiet Luxury
Lifestyle Product VideoWatch
05Demo Concept
NOVO (demo) · 2025
Before You Scroll Past
Problem → Solution AdWatch
06Demo Concept
ROAM (demo) · 2025
Honestly? It's Good.
Testimonial-Style UGCWatch
Capabilities
What I actually
make.
Not a menu of services — a way of working. Everything starts with the hook and ends with an asset you can post today and spend behind tomorrow.
01
UGC Ads
TikTok · Reels · Paid Social
Authentic, native-feeling content that looks like a recommendation, not a commercial. Made to blend into the feed and stop the thumb.
02
Performance Ads
Direct Response
Short-form creative built around hooks, retention, product benefits, objections and a clear CTA. Engineered for the metric, iterated on the first three seconds.
03
Product Videos
Commercial Assets
Clean, visually engaging, product-first content for brands that need stronger creative assets than a white-background photo.
04
Social Content
Organic Short-Form
Content designed to make a brand feel relevant and native to the platforms people actually spend their time on.
How It Works
Five steps,
zero guesswork.
- 01
Brief
Understand the product, the audience, the offer and the goal. What are we actually trying to make someone do?
- 02
Concept
Develop hooks, angles, scripts and creative direction. This is where the ad is won or lost.
- 03
Shoot
Film with attention to pacing, framing, lighting and authenticity. Native energy over stiff production.
- 04
Edit
Turn footage into fast, platform-native creative — captions, sound design, retention-first cutting.
- 05
Deliver
Polished, ready-to-post assets in every ratio you need, plus hook variants to split-test.
Houston, TX
Creator, not agency
About
I'm Gabe. I make short-form ads and UGC that don't feel like ads.
Gabe's Creatives exists to help brands make content that feels native to the platforms people actually spend time on — not polished-to-death commercials that get skipped in half a second.
I obsess over hooks, pacing and the first three seconds, because that's where attention is won. I build creative that works organically and holds up when you put real money behind it. One person, fast turnaround, and a real point of view — not a faceless content mill.
Based in
Houston, TX
Working
Worldwide / remote
Turnaround
Days, not weeks
Why Brands Work With Me
No fluff.
Just work that performs.
01
Native to TikTok & Reels
Content built for how people actually watch — vertical, fast, thumb-stopping.
02
Hooks that earn the scroll
The first three seconds are treated like the whole ad. Because they basically are.
03
Fast-paced editing
Retention-first cutting, captions and sound design that keep eyes on screen.
04
Authentic delivery
It reads like a recommendation from a friend, not a script read off a teleprompter.
05
Product-first storytelling
The product is the main character — shown, not just mentioned.
06
Built for organic + paid
Creative that performs in the feed and holds up when you spend behind it.
Contact
Got a product that deserves better creative?
Prefer to just talk it through? Email is fastest. Tell me the product, the goal and where it's running — I'll come back with an angle.